With commitment and expertise: the KWS seed partners
KWS supports farmers with a broad portfolio of crops as well as innovative tools, services and comprehensive advice. Examples from Poland and Italy show how the KWS seed partners help customers to overcome challenges.
Kamil Kawka
- Kamil has been involved with agriculture since he was a young boy. He grew up in a small village in eastern Poland. From an early age, he has been helping on his family farm, where his love for farming began.
- He started working for KWS in September 2019, in the sugarbeet division of KWS Poland. Since 2020 he was responsible for the promotion and sales of all cultures offered by KWS in Poland, from sugar beet, corn, oilseed rape, hybrid rye, wheat and barley to sunflower or sorghum.
- In 2023, Kamil took on the position as Area Sales Manager for the Central-Eastern region, thereby coordinating the work of the sales team in that area.
Interview with Kamil Kawka
Central Poland is rich in agricultural diversity. Hardly anyone in this region knows this better than Kamil Kawka. The Area Sales Manager has been working for KWS since 2019. He knows the fields around the city of Lodz well. In addition to fertile soils, there are also nutrient-poor soils.
A variety of crops are therefore grown in the region, including sugarbeet, winter wheat, oilseed rape, corn, and hybrid rye. With its broad seed portfolio, KWS is optimally prepared for this. Kawka is known locally for his wealth of know-how and advice spanning all types of crops. This comprehensive service encourages a close partnership, which is important to him due to the challenging conditions: “Our work is highly dynamic as regards weather and climate, political regulations, and market and price developments. Having a strong partner at your side is crucial for the success of farms and companies.”
Being a seed partner means nothing less than sharing the same goal.
Kamil Kawka
Seed partner, Lodz | Poland
Diverse advantages
Given how day-to-day farming life has changed, he also recognizes that the modern advisor needs to be highly qualified. “Today’s farmers are very professional, well trained and follow market trends. The seed partner therefore needs to be a real professional,” says Kawka. In addition to substantive advice and promoting innovation, he also highlights the benefit of empathy.
Luca Coletto
- After completing his studies in the agricultural field, Luca started working in a local agricultural company.
- His experience with KWS started 12 years ago, initially as a seasonal employee supporting sugar beet research activities at the Monselice station.
- After a couple of years, he decided for personal challenge and change, and took the opportunity to work as a Sales Representative for KWS.
Around 1,000 km southwest of Lodz, the same marketing spirit and a Mediterranean breeze is blowing around the Italian city of Verona. Luca Coletto is a seed partner in the Veneto region, where mainly corn, soybeans, sunflowers, sorghum, and oilseed rape are grown. Here, too, farmers are struggling with challenges, which Coletto supports with advice covering a range of different crops: “Our diverse portfolio is one of KWS’s most important advantages. A single reference point for multiple crops helps farmers to organize crop rotations more effectively.”
For me, being a partner to the farmer means contributing experience and know-how to improve the process from sowing to harvest.
Luca Coletto
Seed partner, Verona | Italy
Dialog on an equal footing
One of his long-standing customers, farmer Giovanni Sartori, agrees with him: “Having one contact for the entire crop portfolio saves time and means I get advice on other crop types in a mix that makes sense for my farm. In addition, the cooperation goes beyond agronomic aspects; the social element is also important.”
Luca Coletto likes to work in equal partnership with his customers. “The advisor-farmer partnership works best if I am always ready to engage in dialog and am genuinely interested in their needs,” he says, as he sums up how KWS as #YourSeedPartner works together with farmers to create a successful collaboration.
